First range lettuces vs. fourth range lettuces

Productor y Exportador de Lechugas

Hortalizas Ortiz is an independent Spanish company located in Orihuela, dedicated to the wholesale production and sale of lettuce, with extensive experience in the horticultural sector.

Main competitive advantages of Hortalizas Ortiz:

  1. A solid producer in the lettuce sector
  2. Year-round supplier maintaining high product quality
  3. A reliable company that meets delivery deadlines
  4. Sales through retailers, wholesalers, warehouses, small and medium-sized supermarket chains, and other distributors

Hortalizas Ortiz cultivates zero-residue lettuce by using no pesticides or herbicides in its own fields.

They have been working their fields exclusively with natural products for 10 years and are aware that fourth-generation lettuces and salads (those that are pre-washed and packaged in plastic bags) are not very healthy because they are washed with chlorinated water, which kills all microorganisms, thus being unhealthy according to a macrobiotic diet.

Fourth-range lettuces refer to fresh vegetables that have been washed, chopped, and packaged for immediate consumption, and which are so fashionable these days.

Hortaliza Ortiz does not work with fourth-range lettuces; rather, it is a producer and distributor of first-range lettuces (little gem lettuce and romaine). First-generation lettuces (technically called first-range) are fresh, natural lettuces, just as they are picked from the field.

Continuous training is one of the cornerstones of Hortalizas Ortiz’s approach to the treatment and cultivation of its horticultural products, resulting in excellent quality lettuce for the distribution sector.

This company faces a constant struggle with large retailers who try to impose their competitive prices without properly valuing quality, and with large investment groups (many of them foreign) that have been acquiring Spanish agricultural companies with massive financial resources to implement intensive production and dominate the national lettuce and vegetable market.

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